SashiDo Push Notifications vs Pushwoosh

Included with hosting vs DAU-based pricing with omnichannel complexity

Pushwoosh is an omnichannel platform with journey builders, CDP features, and email/SMS/WhatsApp integration. It charges based on Daily Active Users with pricing that escalates as you grow. Setup typically takes 2-4 hours for full SDK integration across platforms. SashiDo includes unlimited push notifications with Parse Server hosting from $4.95/mo. Pay for infrastructure (requests, database, traffic), not per-DAU fees. Direct APNs/FCM integration, 15-minute setup, and open-source foundation with data portability.

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Feature-by-Feature Comparison

Simple push infrastructure vs complex omnichannel suite

Pricing & Cost

Feature
SashiDo
Pushwoosh
Pricing Model
Included with hosting (from $4.95/mo for infrastructure)
DAU-based + feature tiers (complex pricing)
Total Cost at 5K Users
$4.95-15/mo (hosting + push included)
$200-400/mo (DAU pricing + features)
Total Cost at 50K Users
$25-50/mo (hosting + push included)
$500-1,000+/mo (DAU pricing scales)
Pricing Transparency
Public, predictable infrastructure costs
Custom quotes, DAU tiers unclear
Hidden Fees
None
SMS/email/WhatsApp charged separately, tier upgrades
Free Tier
10-day trial, all features
Limited free tier, feature restrictions

Reliability & Performance

Feature
SashiDo
Pushwoosh
Delivery Architecture
Direct APNs/FCM (no wrapper layer)
Platform layer over APNs/FCM
Delivery Method
Direct APNs/FCM (no middleman)
Pushwoosh servers → APNs/FCM
Dropped from Infrastructure
Zero (direct to APNs/FCM)
Platform dependency adds failure points
Uptime SLA
99.9% included
99.9% claimed (enterprise-grade hardware)
Delivery Speed
Sub-second (direct connection)
1M+ messages/minute claimed

Setup & Integration

Feature
SashiDo
Pushwoosh
Setup Time
15 minutes (dashboard config)
15 min claimed, 2-4 hours realistic with SDK
SDK Size Impact
Minimal (REST API, no separate push SDK)
Additional SDK required for all platforms
React Native Support
Universal JavaScript SDK, works out of box
Dedicated SDK with platform-specific config
Expo Compatibility
Works seamlessly with Expo Go
Expo support with config plugin
Platform Support
iOS, Android, Web via REST API
iOS, Android, Web, Huawei, Fire OS, Windows, macOS

Features & Capabilities

Feature
SashiDo
Pushwoosh
Rich Notifications
Images, videos (iOS), action buttons
Images, videos (iOS), action buttons
Segmentation
Unlimited (MongoDB queries, real-time)
Tags, attributes, events, RFM, visual builder
Journey Builder
Cloud Code (custom logic)
Visual journey builder (omnichannel)
Multi-Channel
Push included; integrate SendGrid/Twilio for email/SMS
Push/email/SMS/WhatsApp (all charged separately)
A/B Testing
Included via Cloud Code
Built-in visual A/B/n testing

Support & Migration

Feature
SashiDo
Pushwoosh
Support Access
Included (human, 8-12 hour response)
24/7 support claimed (tier-dependent)
Migration Difficulty
Simple (standard APNs/FCM, open Parse)
Platform-specific SDKs, proprietary features
Vendor Lock-in
None (open Parse Server, exportable data)
Moderate (proprietary CDP, journey definitions)
Infrastructure Control
Full control (can self-host Parse)
Private cloud offering available

Note: We've done our best to present accurate information based on publicly available data and customer feedback. If you notice any inaccuracies, please let us know.

Why Developers Choose SashiDo Over Pushwoosh

Eliminate DAU pricing and omnichannel complexity

No DAU Pricing Trap - Save $500+/Month

Pushwoosh charges based on Daily Active Users with escalating tier pricing as you grow. At 50K users, expect $500-1,000+/month. Email, SMS, and WhatsApp channels cost extra. SashiDo hosting from $4.95/mo includes unlimited push at no extra cost. Pay for infrastructure (requests, DB, traffic), not per-user metrics. At 50K users, total costs $25-50/mo. Save 90%+ on push while getting complete backend. See our transparent pricing.

Direct APNs/FCM vs Platform Layer

Pushwoosh operates on private infrastructure with 99.9% uptime and adds a platform layer between your app and APNs/FCM to provide marketing automation features. SashiDo uses direct APNs/FCM integration with 99.9% uptime, eliminating the platform layer. Zero dropped from our infrastructure, sub-second latency, and real-time diagnostics showing exact APNs/FCM error codes. Simpler architecture without additional infrastructure dependencies.

15 Minutes Setup vs SDK Integration

Pushwoosh provides SDKs for iOS, Android, web, and cross-platform frameworks (Adobe Air, Cordova, Flutter, Outsystems, Expo, React Native, Unity, MAUI .NET). Full production setup typically takes 2-4 hours including SDK integration, platform configuration, certificate setup, and testing. SashiDo setup: upload APNs/FCM credentials to dashboard, call Parse.Push.send() from Cloud Code, done. 15 minutes to production. No SDK integration needed, works with any framework via REST API.

Push-Only Simplicity vs Omnichannel Complexity

Pushwoosh positions as "one platform for complete user journey" with Customer Journey Builder, ManyMoney AI copilot, Actionable CDP, and omnichannel messaging (push/email/SMS/WhatsApp). Feature-rich but complex for teams only needing push. Each channel costs extra. SashiDo focuses on developer-friendly push infrastructure included with Parse Server hosting. Simple, fast, no feature bloat. Integrate specialized services (SendGrid, Twilio) only when needed via Cloud Code.

Real-Time Segmentation with Full Database Access

Pushwoosh provides visual segmentation (tags, attributes, events, RFM criteria, grouped filters with AND/OR logic) designed for marketing teams. Powerful but platform-dependent. SashiDo provides unlimited real-time segmentation through MongoDB queries on your actual database. Query any field instantly, no platform constraints. Cloud Code enables custom trigger logic without visual builder limitations. Built for developers who need precision and speed.

No Vendor Lock-In (Open Parse Server)

Pushwoosh uses proprietary APIs, custom CDP features, and journey definitions requiring platform-specific integration. Migration involves rebuilding workflows. SashiDo runs open-source Parse Server with standard MongoDB. Export entire database anytime, migrate to any Parse host or self-host. Your data, full control, simpler migration path.

Is Pushwoosh right for you?

Pushwoosh is a comprehensive omnichannel engagement platform with advanced features like Customer Journey Builder, ManyMoney AI copilot, Actionable CDP, and multi-channel support (push/email/SMS/WhatsApp). It claims 99.9% uptime, 1M+ messages/minute, and ISO 27001/SOC 2/GDPR compliance. However, the platform uses Daily Active User (DAU) pricing that scales with growth, charges separately for email/SMS/WhatsApp channels, and requires SDK integration across all platforms. For teams needing only push notifications without omnichannel marketing complexity, the feature set becomes overkill. Many choose SashiDo to eliminate per-user push fees entirely (hosting from $4.95/mo vs $500+/mo), maximize delivery reliability with direct APNs/FCM, deploy in 15 minutes with zero SDK requirements, and maintain data portability with open-source Parse Server.

Consider SashiDo Push Notifications if you:

Need push infrastructure without omnichannel complexity (journey builders, CDP, AI copilots)
Want predictable costs: $4.95-50/mo (hosting + push) vs $500+/mo DAU pricing
Building developer-led products (not marketing-heavy campaigns)
Need real-time segmentation on actual database, not visual builder constraints
Want simple integration: 15-min setup vs 2-4 hours SDK integration
Avoiding vendor lock-in (open Parse Server vs proprietary platform)
Don't need separate email/SMS/WhatsApp channels (or prefer specialized providers)

Common Questions

How much does SashiDo cost compared to Pushwoosh's DAU-based pricing?

SashiDo hosting starts at $4.95/mo and includes unlimited push notifications at no extra cost. You pay for infrastructure (requests, database, traffic), not per-user push fees. Pushwoosh charges based on Daily Active Users with escalating tier pricing. Industry reports suggest $200-400/mo for 5K DAU, $500-1,000+/mo for 50K DAU. Email, SMS, and WhatsApp cost extra. At 50K users, SashiDo costs ~$25-50/mo total vs Pushwoosh's $500+/mo. Save 90%+ while getting complete backend infrastructure. See our transparent pricing.

How long does Pushwoosh setup actually take vs SashiDo's 15 minutes?

Pushwoosh advertises "15 minutes to integrate our SDK" but full implementation typically takes 2-4 hours when you include: SDK installation for iOS, Android, and web, cross-platform framework setup (React Native, Flutter, Expo, Unity, Cordova), certificate configuration, platform-specific settings, and proper testing. SashiDo setup: upload APNs/FCM credentials to dashboard, call Parse.Push.send() from Cloud Code, done. Genuinely 15 minutes to production with no SDK integration or platform-specific configuration needed.

Do I need Pushwoosh's omnichannel features or just push notifications?

Pushwoosh positions as a complete omnichannel platform with Customer Journey Builder, ManyMoney AI copilot, Actionable CDP, and multi-channel messaging (push/email/SMS/WhatsApp). Feature-rich for marketing teams running complex campaigns, but overkill if you only need push. Each channel costs extra. SashiDo focuses on developer-friendly push infrastructure included with Parse Server hosting. Simple, fast, affordable. Integrate specialized services (SendGrid for email, Twilio for SMS) only when needed via Cloud Code. Pay for what you actually use.

How does SashiDo's direct APNs/FCM compare to Pushwoosh's platform layer?

Pushwoosh operates on private infrastructure with 99.9% uptime and adds a platform layer: Your app → Pushwoosh servers → APNs/FCM → device. This provides their marketing automation features but creates dependency on their infrastructure. SashiDo uses direct APNs/FCM integration: Your Cloud Code → APNs/FCM → device. Eliminates the platform layer for sub-second latency, and you see raw APNs/FCM error codes for instant debugging. Simpler architecture without infrastructure middleman.

Can I migrate from Pushwoosh without losing segments and workflows?

Pushwoosh migration is complex. The platform uses proprietary APIs, custom CDP features, tags/attributes system, and visual journey definitions that don't export to competitors. You must manually rebuild segmentation logic and workflows. SashiDo uses standard APNs/FCM with open-source Parse Server. Export entire MongoDB database anytime, migrate to any Parse host or self-host. Simple token migration, no proprietary platform dependencies. See our migration guide guide.

What happens when my DAU grows from 5K to 50K with Pushwoosh vs SashiDo?

Pushwoosh's DAU-based pricing escalates dramatically as you grow: from ~$200-400/mo (5K DAU) to $500-1,000+/mo (50K DAU)—a 2.5-3x increase. Tier changes often require plan upgrades with feature changes. With SashiDo, you pay for infrastructure scaling (from ~$15/mo to ~$50/mo), but push notifications stay included with no per-user fees. Predictable costs based on actual usage (requests, storage, traffic), not arbitrary DAU metrics. Scale confidently without pricing cliffs.

Companies that chose SashiDo

Here's what developers are saying about building with SashiDo

Vlad

Vlad

iOS Dev @ producthunt.com
You don't need to know about the backend.
Focus on the product, SashiDo handle the rest.
Kasper Tornoe

Kasper Tornoe

CEO @ swipesapp.com
It is as if Parse never left.
Great support team!
Finn Larsen

Finn Larsen

Co-founder and CTO @ mustache.dk
SashiDo is our no. 1 preferred partner for Parse Server solutions.
It's really simple for both migration and new projects.
Karl Dunkelman

Karl Dunkelman

Production Manager @ lightmaker.com
Sashido has been a great partner by evolving its push notifications functionalities
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah

Faisal Shah

Technical lead @ merchantaccountsolutions.com
SashiDo is the reason I have taken a very long and overdue vacation see my picture if you don't believe it.
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Vlad

Vlad

iOS Dev @ producthunt.com
You don't need to know about the backend.
Focus on the product, SashiDo handle the rest.
Kasper Tornoe

Kasper Tornoe

CEO @ swipesapp.com
It is as if Parse never left.
Great support team!
Finn Larsen

Finn Larsen

Co-founder and CTO @ mustache.dk
SashiDo is our no. 1 preferred partner for Parse Server solutions.
It's really simple for both migration and new projects.
Karl Dunkelman

Karl Dunkelman

Production Manager @ lightmaker.com
Sashido has been a great partner by evolving its push notifications functionalities
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah

Faisal Shah

Technical lead @ merchantaccountsolutions.com
SashiDo is the reason I have taken a very long and overdue vacation see my picture if you don't believe it.
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Muhamad Jawdat Akoum

Muhamad Jawdat Akoum

Technical Manager and Software Engineer @ mojo-tribe.com
Mojo-tribe is happy to choose Sashido as an alternative to parse.
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr

Scott Carr

CEO & Co-Founder @ scancandyapp.com
If you have moved off of PARSE and the method you chose is not perfect
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson

Claes Jacobsson

Founder @ lookmark.io
Lookmark had a very smooth migration to SashiDo in 2016
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis

Emre Memis

Mobile Developer @ Sayko, Inc.
It is an excellent platform that completely eliminates the need for backend,
especially for mobile application developers!
Thanks SashiDo!
Muhamad Jawdat Akoum

Muhamad Jawdat Akoum

Technical Manager and Software Engineer @ mojo-tribe.com
Mojo-tribe is happy to choose Sashido as an alternative to parse.
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr

Scott Carr

CEO & Co-Founder @ scancandyapp.com
If you have moved off of PARSE and the method you chose is not perfect
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson

Claes Jacobsson

Founder @ lookmark.io
Lookmark had a very smooth migration to SashiDo in 2016
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis

Emre Memis

Mobile Developer @ Sayko, Inc.
It is an excellent platform that completely eliminates the need for backend,
especially for mobile application developers!
Thanks SashiDo!

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